ABOUT RIAN HUG
BY VALÉRIAN LUC HUGUELET
RIAN HUG WAS FOUNDED ON SEPTEMBER 20. 2021, BORN FROM THE IDEA OF CREATING A NEW, INNOVATIVE FASHION BRAND BASED IN BERN, SWITZERLAND.
HISTORY
2021 WAS A YEAR MARKED BY A LACK OF CREATIVITY AND UNCERTAINTY ABOUT LIFE’S DIRECTION. THE GROWING FEAR OF LEADING A DULL, UNINSPIRED LIFE WAS EVER-PRESENT.
BUT EVERYTHING CHANGED WITH THE DISCOVERY OF A PASSION FOR FASHION. AFTER COUNTLESS HOURS OF RESEARCH, DEVELOPING CREATIVITY, AND TAKING A CLOSER LOOK AT THE FASHION WORLD, IT FINALLY CLICKED, I FOUND THE VISION FOR A CLOTHING BRAND.
THE START OF MY BRAND SOON FOLLOWED, BUT WITHOUT ANY HELP, THE SITUATION FELT ALMOST HOPELESS.
YET I DECIDED TO GO FOR IT ON MY OWN AND GIVE IT MY ALL!
​
THE STRUGGLES WERE REAL. EVERY PIECE WAS CREATED AFTER LONG HOURS AT MY OLD JOB. AFTER FINISHING MY FIRST EDUCATION, I STARTED ART SCHOOL IN THE SUMMER OF 2024.
IN THIS SHORT PERIOD, I’VE LEARNED A LOT OF NEW THINGS, HELPING ME TO DEVELOP MY BRAND EVEN FURTHER.
THE MOTIVATION AND VISION ARE ENDLESS, SO STAY CURIOUS, A LOT OF COOL THINGS ARE COMING.